Alex Hormozi Unmasked: The Genius, the Guru, or the Grand Illusion?

In the ever-evolving world of digital entrepreneurship, one name is making waves and causing substantial ripples: Alex Hormozi. Suave, eloquent, and replete with an intellect that is hard to challenge, he sits mightily atop the pyramid of global influencers who promise you not just monetary success, but personal fulfillment as well.

The multi-millionaire Hormozi, flaunting an enviable physique through his refreshing flannel shirts, is the man behind the viral videos and persuasive marketing campaigns on YouTube, infomercials that can convert even the most skeptical cynic into a wide-eyed follower. His life and work, seemingly handcrafted by some divine entity for cinematic virality, invite reflection, admiration, and in quite a few quarters, suspicion.

What elevates Hormozi above the army of treadmill entrepreneurs is his purported humility. Where many gurus present a tumult of exorbitant wealth and flashy lifestyles, Hormozi propounds simplicity – minimalism, humility, and generous tithe-paying.

Yet, there is a chameleon sense of peculiarity that engulfs Hormozi’s tale. The claim of accruing a fortune surpassing $100 Million within an astonishingly short time frame has been the subject of much scrutiny and debate.

Alex Hormozi, together with his equally charismatic wife – a mirror image of himself in speech and vibe – seem to be the ambassadors of a ‘new age scam’ that deals more in ingenuity than outright malfeasance.

Hormozi’s evolution from fitness industry champion to a corporate titan, consequently, appears filled with questionable declarations, including the glaring assertion of gaining 30 pounds of muscle in six short weeks – a claim that not just defies logic but also vitiates into the realm of clinical impossibility.

Putting forth these slightly confounding claims to validate his credibility, Hormozi continuously emphasizes his success of churning millions, possibly making it a part of his personal brand’s narrative.

This brings one to question: Is Hormozi’s empire built solely upon the proceeds of his success in the fitness industry and the world of acquisitions? Or is his wealth majorly derived from the revenue of YouTube views, book sales, and online courses?

In an arena where the line between authenticity and fabrication is notoriously blurred, it is crucial to unmask the truth behind the spectacle.

By peeling away the layers of persona that Hormozi has cultivated, one might indeed find a genius at work. Alternatively, one may discover an illusion that, while dazzling and charismatic, stands on questionable promises.

In the end, we are drawn back to the same enigma – Alex Hormozi. A conundrum housed in an indomitably fit physique, a person with a viral story that is either a testament to human ingenuity and perseverance or a masterclass in deception.

One can only watch, speculate, and perhaps, learn. Only time will unmask the reality behind the flannel clad gentleman with a mesmerising tongue, presenting us with the truth, whatever it may be.

The thing about con artists is they’re very good at tricking the low IQ masses like yourself into following them—kind of like the pied piper, but instead of rats, it’s dipshits

Furthermore, for a company that would no doubt be one of the largest in it’s market, there seems to be no mainstream coverage of it, all of their promotional videos look amateurish and the founder seems to try to be building a following on YouTube doing guru style content, which just seems in line with the whole “trust me I’m a millionaire” style content of people like Patrick/techlead etc where they may be rich but for some reason they spend their time on social media instead of creating a productive service. Alex might not be a traditional MLM but there are tons of red flags

I came to the conclusion that the guy is phony. It sucks because I liked a couple of his youtube shorts. Some of the psychology sales stuff is true. Just do a quick semrush search on the companies hes founded. Very little traffic. Doubt any of those are doing anything above 1m. Shame.

Analysis

I’ll explain what I think the difference between a con man and a business man is.
Let’s look at Plumbing
Business man – is a qualified plumber and builds business to 17 Vans which service a town of 500,000 and advetises on yellow pages online. Makes approx 300k per van per year, which is pretty normal for a trade with 1 van. Business man makes 5 million per year.
Con Artist – calls 5000 plumbers and tells them if they switch to hot cylinder repairs only, ie. Stop doing general plumbing, do specialised high paying plumbin, then the con artist can then set up a website, basic Google adwords ad and promise them they’ll get 10k of work a month, they just need to give him 2k per month. Cons 20 people to ‘consult’ and makes 500 grand from them a year. When the 20 plumbers make 5 million between them. When in reality the plumbers would make the same amount just doing normal plumbing using google ads.
A con artist will manipulate a business to do what they want so they can profit from them. A con artist can’t exist without manipulation.
Let’s look at gyms.
A business person would build 8 gyms, advetise on facebook and naturally fill the gyms, losing 90% of new customers within 2 months, but just keeps refilling the gym.Each gym would make 500k per year and the business person would make 4 million per year.
A con artist would call 2000 gyms and ask the gyms to start doing favebook ads, switching from memberships to challenges. Each person would be charged $300 for a 6 week challenge and 90% would quit. They fleece fat people with promises like lose xxxx pounds in 6 weeks. This isn’t about helping people it about getting as much cash from them as quickly as possible.before they quit. As apposed to a standard $10 a week membership. A con artist would promise the gyms they can make them 30k(which is actually just 100 people who joined the $300 challenge), if they give them 14k. This is a 14k cource. The con artist manipulates the gyms to do what the con artist wants so they can profit from them.
So this is what Alex is about. He also gets the gyms to push very expensive drug’s (supplements) onto the clients with appetite suppressants which are dangerous to their health to profit from them even more.
See the difference between a con artist and a business man.
Since I’m on a Rant lets go deeper.
The plumber con artist was Sam Ovens. The gym conman was Alex. Let’s look at how they did it.
Sam Started ringing plumbers, go 22 clients who were plumber to change to hot water repairs only. Sets up for them google adwords. Sam makes 500k per year..Quits Sam then creates a cource and sells it for 2k. Sells approx 30,000 to 50,000 cources. Makes 50 million approx. Then gets other people who have done the cources to recruit others for 25% cut or $500 per sale. It became a pyramid scheme. Notice Sam was never actually a millionaire before be sold a cource.
Alex. Conned 191 to join a gym that never existed, was actually just a house, and then used the 50k to buy equipment, then proceeded to put the price up to 2k per year, saying now it’s personal training included. Alex then cons 5 people to co rent a actually space and go Alex half’s in equipment. Alex then sells his share of all the equipment/gyms and his own gym(house) for 200k. Alex then calls thousands of gyms and sells them on doing the ‘challenge advertising’, after doing in house consulting foe 35 gyms Alex quits. Alex then builds a cource and sells it for $14k on the promise he’ll get them 30k, which is actually only 100 customers per gym, easy done when ripping customers off with $300 for 6 weeks, on facebook ads. Alex gets 2500 gyms to join by using hundreds of salesman to call and harras gyms, and makes over 50 million. Then gets other people who have done the cources to recruit other gym’s for a cut, one guy alone sold 54 other gyms into the idea, pocketing Alex a cool million. Then gets the gyms to sell his supplements, and gets anyone else who he can like gym goers to bring in a sale of the suppliments for a cut (easy to offer a cut when selling a $30 pack of suppliments for $65). It became a pyramid scheme. Notice again Alex was never a Millionaire until he sold a Cource.
See both Fake Gurus, both constantly manipulate business, both find a way to call and con people. A con artist told me once that conning is a numbers game, they call 1000 people till 1 says yes and then they get $10000.
Butt they are expert business people, lol right. No, no they are not. Because business people run successfull business. That they build legit from scratch. They don’t need to call other business to start their business. If your thinking of starting a business when you need to call another business to get a sale then you need to have a good hard look at yourself and ask, if your the expert, then why don’t you do it.

Major observations and red flags

Observations:
* LIAR 2015: He got on the juice He posted articles about how natural he was. That building muscle is just about eating a crazy amount and working out more. Check the comments calling him out for fake natty. ( https://www.muscleandstrength.com/articles/gain-35lbs-in-6-weeks-naturally )
* SCAMMER 2018: bragging about selling $500 memberships to dirty hood rat gyms with poor equipment located in ghetto apartments. ( https://www.youtube.com/watch?v=aiS5qH7UMX4 )
* YOUTUBE FAKE GURU STARTS 2020: he begins posting basic business advice with thumbnails of him on piles of money. Like all fake gurus, he appeals to wealth, health, and sex. His videos are basic business advice and side hustle dreams. Not groundbreaking. He mainly has confidence and a unique look. In 2023 he’s talking about “how to get rich with AI”. Welcome to guru land. ( https://www.youtube.com/watch?v=SvIcS-Q1Hl4 )
* BIRDS OF A FEATHER: Hormozi brags that his wife bought him 4 sessions with Grant Cardone for $120K. Regardless of the amount or how many sessions, he went directly to a con man to understand what Hormozi called “the fame game”. Cardone is his model. Cardone is also under investigation by the FBI for defrauding investors. ( https://www.youtube.com/results?search_query=grant+cardone+FBI )
* $1 BOOK … 300,000 COPIES SOLD! 2021: Put aside that he has “nothing to sell you”, he sells a book for $1 so he can be a best seller and get lots of reviews. It was only $1 and as long as it has some reasonable advice it’ll get good reviews. Funneling his YouTube Audience to a $1 product was bound to get sales. Now that it’s a best-seller, the man with “nothing to sell you” sells a book for $21.90. Nothing against selling a book, but it’s all about the larger picture. ( https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 )
* ICE COFFEE HOUR HALF TRUTHS AND DEFLECTIONS 2022: He does the typical podcast tour explaining how easy it was to make a bunch of money, how great he is in bed, and how ClickFunnels bought him a supercar because he was such a good salesman (reality check: they give you $500 per month if you refer 100 customers so you can lease/buy a car). Any failings of his past businesses he deflects as the customers/gyms being lazy/complaining/incompetent. ( https://www.youtube.com/watch?v=2IoKsGLpGys )
* UNREASONABLE PROMISES 2022: On his website, he claims he’ll 3X in 3 years for 100 businesses. No legit consultant would promise this. His updated website no longer makes that claim because it was a trash promise. Even now his site say they’ll help you “explode in profit”. It’s ridiculous. ( https://web.archive.org/web/20220331024820/https://www.acquisition.com/ )
* GARY V’S SOCIAL MEDIA GUY: I can’t find the link but Hormozi’s new social media guy worked for Gary V. He hired this guy so Hormozi’s goal is to be a talking head so he can sell his grift.
* AQUISITION•com LACK OF ASSETS: They might (might) own a few companies, but they only list a few on their website. Their claim is their companies make $75K per working hour ($156M per year). Is this true? The way Hormozi talks about it, he sold Gym Launch, Alan, and Prestige Labs to a private equity firm for $46M. But the press release says the equity firm just made an investment (https://www.businesswire.com/news/home/20220111005226/en/American-Pacific-Group-Completes-Investment-into-Gym-Launch-and-Prestige-Labs). And Aquisition•com still lists that they own the companies. All that’s left is the photography company. If they were focused on acquiring other companies, they would list all the companies they’ve invested in as social proof that they’re legit. Compare this with Berkshire Hathaway’s transparency which lists its companies. ( https://berkshirehathaway.com/subs/sublinks.html vs. https://www.acquisition.com/firm )

Also there is talk that he doesn’t actually pay for the companies in his portfolio but offers the owners his business expertise and fame (influencer power) in exchange for a piece of the pie, dodgy predator behavior?

The Grift:
* Other con artists sell $2000 courses and memberships, thankfully he doesn’t do that. (I would not be shocked if suddenly he has paid courses in 2024.)
* I don’t even think he wants to consult or own equity in businesses.
* He sells hype.
* The “get rich quick” hype.
* The cost is your attention.
* His job is to be on media and talk.
* He leverages this media audience for…
* INCOME #1: YouTube ad revenue. Social Blade estimates the channel makes $3K to $55K per month. He said he makes $30K to $40K on the Iced Coffee Hour. Let’s take the Social Blade average of $30K. That’s $360K per year. Good money just for talking, interviews, and video editing. ( https://socialblade.com/youtube/user/adhormozi )
* INCOME #2: As a now 300K best-selling author and guru YouTuber with nearly 1M followers, he can (and does) make a lot of money speaking at conferences. On his website HE SAYS HE CHARGES $100K to speak at a conference. ( https://www.acquisition.com/speaking )
Positive Takeaways:
* As with all gurus, there’re some nuggets of wisdom mixed in with the hype.
* As long as you don’t buy $5K conference tickets or sell your business to him.

@clipscontent 📢 Noah Kagan calls out Alex Hormozi Community – what are your thoughts on this? Will Hormozi respond? #business #entrepreneur #alexhormozi #noahkagan ♬ original sound – clipscontent

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