The fallacy and absurdity of our modern obsession with overnight internet fame has never been more encapsulated than in the rapid rise and fall of the D’Amelio family. Ah, the D’Amelios – an ordinary family catapulted into the spotlight by the fleeting, nonsensical whims of the digital masses, orchestrated by the puppet masters of TikTok. All for what?
TikTok picked Charlie D’Amelio, another average Joanne, and sculpted her into a viral sensation. The message? ‘Look around you, the everyman – you too can strike it big!’ But can you, really? Or are you simply being sucked into a vortex spiraling towards inevitable failure and obscurity?
The D’Amelio family is the embodiment of the mundane, the normal. Which in itself, is not damning. The issue arises when you attempt to pour average into the Kardashian glass mould. It’s impossible. The Kardashians, love them or hate them, built their empire on controversy, on callousness, on calculated maneuvers. The D’Amelios seemingly lack the guile to recreate that model.
This saga is a cinematic proof of our culture’s twisted values. We idolize the frivolous, celebrate the ludicrous, and bestow unwarranted fame on the unremarkable. It’s a culture that pushes the narrative of instant gratification, the chase for that elusive viral moment, glossing over the fact that real success, real substance, is a painstakingly slow process.
The D’Amelio spectacle is, in essence, a stark mirror held against our collective face. It’s a challenging reflection: a celebration of mediocrity, a fall from even that glorified pedestal, and a clear message – fame built on flimsiness is doomed to collapse. Their downfall is not so much about them as individuals, but the system that erected their shaky edifice.
Just as NFT madness, influencer culture is a product of unchecked, runaway speculation – another bubble bound to burst. We’d do well to focus on an endeavor with substance and weight, one that outlasts the fickleness of viral trends, instead of adorning our time and energy on ‘could-be’ fantasies.
TIK TOK @Charlidamelio
followers 151 Million
Just as NFT madness, influencer culture is a product of unchecked, runaway speculation – another bubble bound to burst.
Think these people have no real influence it's all orchestrated
