**The Brash Arrogance of ‘Trademarking Kylie’: An Open Letter to Kylie Jenner**

Ah, the glistening burst of fame, a rainbow-loving beast of vanity that often narrows the periphery, blinding one to the perspective of the collective. It’s a wild thing, and nobody embodies this quite like you, Ms. Jenner, with your recent, uproarious attempt to trademark the name ‘Kylie.’

Bold move? Yes. Arrogant? Absolutely! Ethical? Now we venture into greyer territories.

I get it. It’s a corporate world out there, where names morph into brands, and brands metamorphose into empires. But this, Ms. Jenner, is crossing a line. And why? Because nestled within the 7.9 billion people in the world, there exists not one, not two, but perhaps a myriad of Kylies. Are we to disregard them?

Allow me to cast this into sharper relief with the case of the shimmering pop sensation, Kylie Minogue – A ‘Kylie’ before you were even born. This ‘Kylie’ successfully contested your same ambition half a decade ago and held up the banner for every ‘Kylie’ that ever was and ever will be. Why then, Ms. Jenner? Why attempt to seize such a common denominator again?

Ms. Minogue elegantly reminded us all that every ‘David’ doesn’t belong to Beckham, nor every ‘Jennifer’ to Aniston. A name is a right, not a privilege; a personal identity, not a financial tool.

Now, I’m not naive. I understand your brand carries its weight across this globe faster than a New York minute. Over 200 million followers on Instagram alone – that requires some serious acknowledgment. However, it doesn’t necessitate ownership of a moniker used by so many. The trademarking of a first name is not only a violation of this universal ethos but also echoes a grotesque hue of hubris soaring over all the John Does and the Jane Smiths of the world.

Imagine, for a moment, a world where every ‘Kylie’ is obliged to apply for not just a simple copyright form but also a validation for her own existence. And beyond the immediate repercussions, think of the precedent it sets for celebrities claiming rights over universally shared names.

It’s an audacious line of thought, one that nudges us towards a forsaken reality where one’s name becomes just another pawn in the ostentatious game of showbiz.

“Kylie” isn’t a name owned by you alone, Ms. Jenner. It is not a product, a lip-kit, a reality TV show, nor is it a particularly unique moniker. It’s more than a trademark; it’s an identity shared by thousands worldwide.

Your attempt to trademark ‘Kylie’ rings loud with arrogance and plays right into the shallow, vanity-laced aspects of fame and commercialism. No individual, famed or not, should stoop to such levels of self-importance that they blur the lines between personal names and brand names.

In conclusion, Ms. Jenner, I implore you to remember that names carry the weight of individual identity, not just international status. Simmer down your ambitions and let common names remain as they should: beautifully ordinary, universally shared, and far – oh so far – beyond the confines of trademarking efforts.

Because, at the end of the day, aren’t we all just names trying to make a mark in this world?

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No individual, famed or not, should stoop to such levels of self-importance that they blur the lines between personal names and brand names.

Source: @cocoperezinsta

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